Successful businesses will always want to make it easy for internet users to find them. On top of this, businesses should want to put their brand name out there as much as possible when engaging with potential customers online. There’s an estimated 1.1 billion websites worldwide as of February 2024, according to Forbes. All these sites have unique and defining domain names, so it’s important your domain stands out.
Recognition
Having your business name as your domain name is one obvious. Its tried-and-tested way to attract customers and get name recognition.
Internet Signposts
Domain names are the simple, well-marked signposts that we all use to navigate the internet. With these short lines of text being much easier to type into search bars than the long string of numbers. These long strings of numbers make up website IP Addresses.
But domain names are also so much more than this. They are a real way for businesses to put themselves front and centre in the online sphere. In this blog, we’ll take a look at some of the benefits of using your business name as your domain name. We’ll also provide helpful tips for what to do if another business already owns your business name.
Having Your Business Name as Your Domain Name Creates a Cohesive Brand Message
Having your business name as your domain name adds to your business’s overall branding efforts.
Cohesive Branding
Businesses will always want to keep a cohesive brand strategy across their digital, physical, and social media platforms. Domain names are an integral part of this strategy.
Reinforcing Your Brand Image
It’s a point worth stating again and again. When you use your business name in your domain, you reinforce your brand. You create consistency, and you generate constant name recognition.
Real World Example
For example, let’s say you operate an assets and investment firm named Smart Futures Investments. You will be working hard to market your business in the investment and finance industry. The best way to help customers find your business online is to have a domain name that matches your business name.
In the example above, you can’t go wrong with a domain name like SmartFuturesInvestments.com. Or as close to the equivalent as possible.
This might all seem very obvious, but it can often be the case that businesses overlook the straightforward fundamentals!
Your Domain Name Helps For Numerous Other Marketing Purposes
As highlighted in the previous section, your domain name is important. It can and should be part of your business’ marketing and branding strategy. When customers see that your domain name is the same as your business name, they’ll be much more trusting. Making them more likely to engage with your website and your products or services.
Increasing Customer Trust
This helps in a number of secondary ways that businesses should also be aware of. . When users trust a website and find the right content and information, it can help increase the website’s visibility. This can then attract more traffic to the site.
SEO
Search engines like Google tend to favor websites that have relevant keywords in their domain names. So, using your business name can help improve your website’s ranking in search results. Ultimately, this will all lead to more customers – and more potential sales and conversions.
What If Someone Owns Your Business Name?
Let’s say you now want to match your business name with your domain. But, you discover the domain name isn’t available. What should you do?
Your Options
There are several options available for business owners in this position.
Domain Extensions
One option is to consider using a different domain extension, such as .net, .ae or .biz.
Modify Your Name
A second option is to add a modifier to your business name. To take the ‘Smart Futures Investment’ example in the previous section, that would mean having a domain name such as “SmartFuturesAndAssetsInvestment.com” or “SmartFuturesInvestmentsOnline.com”.
Purchasing the Domain Name
A third option is to try to purchase the domain name from the current owner. While this can be more expensive and time-consuming, it may be worth it. Especially if the domain name is crucial to your branding and marketing efforts.
Conclusion: Become The Master of Your Own Domain
Using your business name as your domain can be a smart and effective way to strengthen your brand. Making it easier for customers to find you online and increasing trust and engagement.
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