SEO (Search Engine Optimisation) is all about tweaking your website and content to rank higher in the search results. By following some simple rules, you could get the exposure needed to increase your website traffic and grow your profits. So, read on to discover our top SEO tips for small businesses.
Search Engine Optimisation 2019
The way search engines rank websites is always changing. To keep up, search engine optimisation keeps changing too. 20 years ago – when the internet was still new – SEO was very easy. You just needed to pick a great domain name and fill your website with keywords matching search terms used on Google.
Modern SEO Practices
Things have changed, and it’s not as easy to rank well any more. Modern search engines use complex algorithms that spot websites with too many keywords. Search engine optimisation in 2019 needs to be subtle.
The search engines rank websites by looking at how closely their content matches a user’s search. For example, if you searched for ‘ae domain names’, Google would show a result for tasjeel. That’s because we’ve optimised our content to include that keyword – and other related keywords too.
Think About Your Readers
Before writing any content for your website, you should think about your readers. Use a keyword research tool to find search terms they use. Once you know these, you can start including the terms as keywords in your content – just like we have!
Hint: Don’t include too many keywords. This is called ‘keyword stuffing’ and the search engines will rank you lower if you try this tactic. Your content should always look natural.
Optimised Website Structure
Great content is only the start. Another top SEO tip is to use an optimised website structure. You should try to keep this structure as simple as possible. Think about making it easy for visitors to navigate and find the content they want. Ideally, they should be able to get to all your main service or product pages from your homepage.
Hint: Remember, the search engines need to navigate your content too in order to index it and show it in their search results. Make it easier for them and they’ll reward you!
Hyperlinks and Anchor Text
Add plenty of hyperlinks to make it easier for visitors to move between your pages. Think about search engine optimisation whenever you create a hyperlink. Use keywords that relate to the linked page in the anchor text (that’s the text that users click to follow the link). Try to avoid generic terms like ‘Click Here’. Well-chosen keywords will help Google understand what your pages are about.
Learn more: We’ve covered some further SEO tips in our guide to the benefits of SEO in the UAE