Web domains are a crucial factor to consider when you intend to set up and run a fully fledged business. Here at tasjeel, we’re fully aware of the difference a domain name can have on the success of the business. When you’re in the United Arab Emirates, and trying to get a website idea off the ground, sometimes it can be a better option for you to choose an “.ae” domain, instead of the conventional “.com” option. There’s a couple of distinct reasons behind this, even though a lot of people aren’t entirely sure why they should be deviating from the norm in such a way. To try and help you to understand, we’re going to be taking a look at some of the different reasons why you’d be wise to consider this change.

Local And Accessible Websites

One of the first things that you have to consider when looking for a web domain is where you are in the world. Whether you knew this or not, that has a large bearing on the kind of domain option you’re initially going to look for. As a startup or fledgling business, you have to secure the closest and most local web domain that you can. There’s a few different reasons for this. First of all, you’ll rank higher on the .ae edition of Google. Search engine rankings are critical for any business to succeed, so placing higher on the UAE variant of the search engine giant will be of great importance. Not only that, but you’re demonstrating a commitment to the people in the country around you. At a subconscious level, potential customers and clients will be reassured by the fact that you’ve remained committed to providing them with a service, and this will in turn help to drive up traffic and potential business.

Advertiser Friendly Site

Proximity to the location of your business can really do more for you than you ever thought possible. To understand why and grasp the full benefits, we have to consider the possibility of attracting advertising companies. To get ads onto your site is a good way to make money, and advertisers like it when you have proximity to the people that they’re trying to advertise to. It helps to connect everyone together and means that people will be able to see the advertisement and then get access to the product quickly. It’s a more targeted and sophisticated way to advertise, and companies love it. They’ll be quicker to put their ads onto your domain, and this will help you to make money while getting traffic to your site.

Forming The Basis For International Business

One reason why you should consider an “.ae” domain over any other is that it helps you to form the basis for an international business. When you begin to cultivate a business, keeping things local means that you’ve got time to iron out any kinks you may encounter and continually develop every service or product you provide. This means that when it comes to global expansion, you’ve already got a well established customer base and a considerable following. Sometimes starting at the metaphorical deep end can backfire, and before you know it, you’re stuck in a rut and have nowhere to go. Expanding from success means that you’ll have a clear idea of what you want to do, and you will already know what’s popular and what isn’t. Of course, “.com” domains are still a perfectly valid idea for people who already have international customers. We at tasjeel have seen a wide selection of different circumstances and situations, and we know that every business is different. Some start off playing in the global market. Others choose to build themselves up first, and then either purchase the new “.com” domain or instead have the “.com” domain reroute to their existing site.

Public Image

Something which you have to consider is the public image of your brand in relation to both a local and global perspective. Customers and clients will identify more with what they perceive to be a local and homegrown business. It helps to reinforce your image and to make you seem more appealing. The preference that people have for familiar and local businesses shouldn’t be understated. Why would you go to a global and faceless giant, when you can support a local business providing the same thing? Plus, “.ae” will be easier for people to remember when they’re based in the UAE. You want your brand to be remembered. You want it to be thought about and easily reached. This is best accomplished by making sure you’ve got that familiar “.ae” option available.

Overall, these are just a few of the different reasons why you should consider working with an “.ae” domain over any other. There may well come a time when you decide to move to a different domain as part of an expansion scheme, but in the beginning there’s a lot more in the way of benefits to simply stay in that localised area. You want to be known and recognised on a local scale in order to build up a good reputation. You’ll come into the global marketplace in a stronger position than some other smaller businesses if you’re already firmly established in the eyes of your home soil. Furthermore, “.ae” domains are better for startups than other ones. Obviously, they’ll rank higher than other domains in Google, which is what you want when you’re trying to drive traffic to the site. Furthermore, they appeal to advertising companies who appreciate your proximity to their target audience. It allows for more specific advertising which is often more successful than a general message. This relationship with other companies will also enhance you and your site, because there’ll be an increased flow of traffic as well as that crucial ad revenue. All of these factors together help to strengthen the appeal of an “.ae” domain. Maybe somewhere down the road you’ll expand and get more domains to link to your site, but as an immediate choice, it’s by far the best for anyone living in the United Arab Emirates.