Digital Marketing Articles

Covid-19 has changed many things for businesses in the UAE – and the rest of the world. One of the biggest changes is the surge in online purchases. Consumers’ shopping habits have evolved fast, and some businesses are struggling to keep up. The Switch to Online As...

Businesses change. It’s a simple fact of life. Some changes are sudden and short term, while others are lasting and pre-planned. But how do you keep customers informed? Whether you’re making short-term tweaks or long-term upgrades to the services you offer,...

The Dubai government recently published a report on small and medium enterprises (SMEs) in Dubai. Dubai is home to 95% of all SMEs in the UAE, and many of the points could apply to businesses based elsewhere too. In this article, we’ll look at the importance of SMEs...

SEO is one of the most powerful marketing techniques you can use. In this guide, we’ll show you how to start SEO, so you can enjoy the benefits for your business. We know you’re just starting out, so this isn’t a long and complicated SEO tutorial. It’s a simple guide...

Digital marketing is another term for online marketing. It covers everything you do online to attract more customers to your business. In this article, we’ll look at some of the best forms of digital marketing available. By the end, you’ll have a clear answer to the...

Social media platforms like Instagram, Facebook and Twitter started as places to connect with friends. But now more and more businesses are using social media to connect with their customers. That’s leading small-business owners to ask which is best – websites or...

The internet offers exciting opportunities to reach a bigger customer base. But building a new online business can be a challenge. In this article, we’ll look at some of the key steps you’ll need to take – from building a website, to using digital marketing to attract...

SEO (Search Engine Optimisation) is all about tweaking your website and content to rank higher in the search results. By following some simple rules, you could get the exposure needed to increase your website traffic and grow your profits. So, read on to discover our...

In this article, we’ll look at the practical steps behind building a website. We’ll focus on using a website builder, because we believe that’s the simplest way to create a website fast. This is the best approach if you don’t have expert design or development skills....

Many people never even think about making their own website. It’s easy to imagine that web development is very difficult, and assume that you’ll need professional help. In fact, making your own website can be simple and affordable. It can even be fun! In this article,...